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ABC Me was an Australian children's free-to-air television channel owned by the Australian Broadcasting Corporation. It was launched by Prime Minister Kevin Rudd on 4 December 2009 as ABC3, to become Australia's first dedicated children’s channel on free-to-air. It also aimed to broadcast 50% local programming. In ratings recorded in 2015, ABC3 held a high average audience of 562,000 among its target audience of 5–12-year-old children.
Budget cuts by the Abbott government led to a brand refresh on 19 September 2016 to ABC Me, with the network pushing Streaming media. The channel also reduced its Australian content quota to 25%. On 3 June 2024, ABC Me was rebranded to ABC Entertains, which now features general entertainment programming. Children's programming mostly moved to ABC Family and ABC iview.
In April 2009, the Government's official response to the Summit approved the idea, and in the 2009–10 Commonwealth Budget $67 million was allocated towards ABC3 as part of the Government's $167 million funding increase to the ABC. The channel would aim to feature at least 50% Australian-produced content. It was not constrained by a local content quota.
On 18 June 2009, the corporation began its first public ABC3 campaign to scout for new hosting talent. On 22 October 2009, eight presenters were announced. Amberley Lobo and Kayne Tremills would host Studio 3, with Ben Crawley as a roving reporter, he later joined the show What Do You Know? alongside Dr Rhythm. Scott Tweedie would host Prank Patrol, while Hannah Wang and Mitchell Tomlinson were named as co-hosts of Rush TV and Stephanie Bendixsen and Steven O'Donnell were hosts of , made for younger gamers, a spin-off of the ABC2 TV series Good Game.
In April 2011, James Elmer joined as co-host of Studio 3 along with Tremills and Lobo. On 4 December 2011, the winners from the MeOn3 contest were revealed as Alfie Gledhill and Olivia Phyland. On 14 September 2012, Alfie left Studio 3 to pursue acting dreams. In October 2012, Comedian Khaled Khalafala joined Studio 3, and stayed with the crew until early 2013 before leaving. Tim Matthews, Grace Koh and Ivy Latimer later joined Elmer and Phyland in July 2014 after winning the 3 Factor competition.
In August 2016, it was announced that ABC3 would change its name to ABC Me on 19 September 2016, as more children watched television on a mobile device. The rebranded channel is reported to be "designed to reflect and celebrate the lives, interests and diversity of young Australians" and will increase its focus to primary school children. To mark the rebrand, ABC Me teamed up with 16-year-old singer Angel Tairua to record a new song "Unique (Me2U)", which became the channel's theme music.
In June 2020, many of the ABC Me staff in Melbourne lost their jobs after redundancies at the ABC were announced. The network was then broadcast without any presenters.
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